Anton Fugger of the lily. Prince of merchants, 16th century.

Anton Fugger. German merchant. 16th century costume. Renaissance fashion.

Portrait of Anton Fugger by Hans Maler zu Schwatz.

Anton Fugger of the lily. German merchant of the 16th century.

Anton Fugger of the lily (1493 – 1560) was born as the third and youngest son of Georg Fugger and his wife Regina Imhof 1493 in Augsburg, Germany. 1525 he took over the trading empire of the Fugger of his childless uncle, Jakob “the rich”, along with his brother and his cousin Raymund Hieronimus. Anton Fugger was beside Jakob Fugger the most important member of this family, which had become in a few generations the richest family of the world at that time. He extended the trade of the Fugger up to Buenos Aires, Mexico and the West Indies. He supported the Emperor Charles V and Ferdinand I and was considered as a “prince of merchants”. His business, he led it by the motto “silence stands well on!”.
The Fugger is a Swabian businessman family, which was established in the free imperial city of Augsburg since the immigration of Hans Fugger from Graben in 1367. A line of the family, the Fugger “of the Lily”, was extremely powerful in the first half of the 16th century. The name Fugger was in Europe synonymous with wealth.

Associated to:

  1. Fashion under the Reigns of Louis XI., 1461 to 1515.
  2. Fashion under the Reign of Francis I. 1515 to 1545.
  3. Fashion under the Reign of Henry II. 1547 TO 1558.
  4. Fashion under the Reign of Francis II. 1559 to 1560.
  5. Fashion under the Reign of Charles IX. 1560 to 1574.
  6. Fashion in the Reign of Henri III. 1574 to 1589.
  7. Reigns of Henri IV. and Louis XIII. 1589 to 1643.
  8. Pictures and Royal Portraits Illustrative of English and Scottish History.
  9. Histoire du costume féminin français. Les modes de la renaissance de l’an 1461 á l’an 1574 by Paul Louis Victor de Giafferi.
  10. The Corset and the Crinolin.
  11. Characters of The Commedia dell’Arte. Italian Renaissance Theater.
  12. On the history of costumes. From Ancient to the 19th century