Model of “Pomme d’Api” by couturier Riva.

Art deco costumes. Flapper fashion. French 1920s clothing. Créations de Couturiers Riva and Mag-Hell.

Model of “Pomme d’Api” – “Fléchettes”

Créations de Couturiers Riva and Mag-Helly, Paris 1929.

Model of “Pomme d’Api” by couturier Riva.

Beaucoup de chic dans cette petite robe en crêpe de Chine imprimée, garnie de même tissu uni (soieries Buche). (Chic dress in printed crepe de chine, trimmed with the same plain fabric.)

Model of “Fléchettes” by couturier Mag-Helly.

Robe de sport en lainage fantaisie jaune et noir, garnie d’applications cernées noires. (Sport dress teaseling in fancy yellow and black, lined with black applications)

Source: Les créations parisiennes. La mode est un art. Editors: Maggy Rouff and Germaine Lecomte. Published: Paris 1929.

Note:  German headdresses in 1938.
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Couture: then and now Clothes define people. A person's clothing, whether it's a sari, kimono, or business suit, is an essential key to his or her culture, class, personality, or even religion. The Kyoto Costume Institute recognizes the importance of understanding clothing sociologically, historically, and artistically.